Max Events – OUR SERVICES

ATL – Above The Line

  1. Television – Ads on Local, National, International
  2. Print Media
  3. Radio

BTL – Below The Line

  1. Direct Mail
  2. Sponsorship
  3. Trade Shows & Exhibitions
  4. E-mail Marketing
  5. Targeted Search engine Marketing
  6. In store promotion

Above the Line (ATL) lies within a company’s major marketing activities, including branding, advertising and promotion efforts. ATL consists of long-term strategies that are intended to establish strong connections with an identified audience. Examples of ATL strategies include television and radio commercials, print advertisements, and online campaigns, billboard campaigns and digital video ads.

Below the Line (BTL) is placed in smaller-scale marketing tactics that typically employ low costs and shorter term rules, such as discounts aimed at heavily populated demographic markets. BTL encompasses all areas of direct response, reaching consumers directly through fields such as direct mail, email, targeting in social media channels or public relations events, sampling stations at shopping centers, coupons in the mail, popup shops, promotional staff in stores, etc.

While both ATL and BTL methods should be used together as part of comprehensive marketing strategies for success. Require a great deal of strategic planning and execution to be successful, their differences make them ideal complementary partners for most businesses.

Customer Testimonials

Maxevents exceeded our expectations! From start to finish, the team was professional, responsive, and went above and beyond to make our event a success. They took our vision and brought it to life in a way we never thought possible. We received so many compliments on how beautifully executed the event was. We couldn’t have done it without them and would recommend them to anyone looking for a top-notch event planning team

I have used Maxevents for several of my company’s events and each time they have delivered exceptional results. The team is extremely professional and always goes above and beyond to make sure every detail is perfect. They have a great eye for design and are able to create truly unique and memorable events. I highly recommend Maxevents for any event planning needs.

I had the pleasure of working with Maxevents for my company’s annual conference and it was an absolute success! From start to finish, the team was professional, organized, and truly understood our vision for the event. The conference was a huge hit with our employees and clients, and we received numerous compliments on the overall planning and execution. I would highly recommend Maxevents to anyone looking for a top-notch event planning company.